The Team launched the Project on the 19th of January 2014, with a callout for participants to register their interest, generating international attention from the Press.

After receiving support and feedback from around the world, the Team selected five mothers from Victoria to participate in the trial. The team trained the women in the technology during their pregnancies, and visited them after their deliveries to monitor the trial.

The trial ran for a total of eight weeks, and during that time connected all five women with an ABA Counsellor who advised them on breastfeeding technique, as well as common concerns like baby weight and sleeping patterns. At the end of the trial all mothers were able to breastfeed confidently. 

Throughout the trial, we continually thrived to improve the support services with home visits, software updates and constant communication for the best feedback from participants.