The Mother Baby Project was founded by an award-winning team of global health and technology experts to bridge the gap between traditional face-to-face support and information with a completely interactive, visually stunning experience.



Kathy Phelan


Kathy specializes in discovering and applying new technologies to improve productivity and effectiveness by using cloud technologies, wearables, and mobile devices. With a background PhD research in health public policy and holding a portfolio of international technology patents, Kathy is passionate about using new technologies to understand and explain complex concepts in health, science and medicine.

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Karina Ayers

RN, RM, IBCLC - Head of Maternal Child Health

Karina has over 20 years of clinical experience in midwifery, child health and lactation. She aims to solve daily frustrations with seeing the preventable challenges mothers face due to a lack evidence - based tools that involve the mother directly in management.


Shefik Bey


Leading digital innovator who has practiced and influenced the growth of User Experience (UX) in Australia and around the world for the past 20 years.

Proven track record delivering digital strategies that drive high profile clients to success, across a multitude of industry sectors.


US Advisory:

Randee Bloom                                                            Jan Barger                                                                       Barbara Osher
RN, MBA, PhD                                                            RN, MA, IBCLC, FILCA                                                  BSN, IBCLC