The Mother Baby Project was founded by an award-winning team of global health and technology experts to bridge the gap between traditional face-to-face support and information with a completely interactive, visually stunning experience.


Kathy Phelan


Kathy specializes in discovering and applying new technologies to improve productivity and effectiveness by using cloud technologies, wearables, and mobile devices. With a background PhD research in health public policy and holding a portfolio of international technology patents, Kathy is passionate about using new technologies to understand and explain complex concepts in health, science and medicine.

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Karina Ayers

RN, RM, IBCLC - Head of Maternal Child Health

Karina has over 20 years of clinical experience in midwifery, child health, breastfeeding and lactation. She is driven to solve daily frustrations and preventable challenges families face caring for babies and young children. Using technology enabled care, research and best practice in a creative framework her goal is to involve families directly in their care.


Shefik Bey

CEO, Asia Pacific

Leading digital innovator who has practiced and influenced the growth of User Experience (UX) in Australia and around the world for the past 20 years.

Proven track record delivering digital strategies that drive high profile clients to success, across a multitude of industry sectors.


Tony Kerr

Industrial Designer

An Engineer with over 25 years experience in diverse areas from designing aircraft parts to testing submarine communications systems, 3D printing, Electronics and CAD design.

An innovator with an eye on the rapidly changing fields of science and technology.



Professional Advisory:

Randee Bloom, RN, MBA, PhD

Jan Barger, RN, MA, IBCLC, FILCA

Barbara Osher, BSN, IBCLC

Carey Lindeman, Welcome Baby Care President, CEO

Shantha Bloemen, International Communication, Policy and Advocacy Consultant






Parent Advisory:

Gemma Dargue (mother of Macy and Freddy)

Amy Godfrey (mother of Mischa, Harry and Jimmy)