The Project: Taking Family Support to a New Level

Many new parents search endlessly online for answers to important health-related questions, which can yield misguided advice. The Mother Baby Project bridges the gap between face-to-face and online support in a completely interactive interface.

Videos, tutorials, and live texting give parents the resources they need for the first year and beyond. A space is created where they can securely connect with peers, volunteer support and health professionals.

  • A digital wellness solution for healthcare professionals and parents.
  • Secure live messaging and video consultations.
  • Peer reviewed video content library for mobile use.
  • Interactive interface that bridges the gap between in-person consultations and online searches.

The Professionals

Build confidence and self-help in families with highly visual and up-to-date educational resources. Expand reach to parents using innovative tools. Deepen support by aligning professional development. 

  • A wellness focused approach with evidence-based science and best practice research.
  • A platform available anytime, anywhere that connects you with parents face-to-face or online 24/7.
  • Communication and support tools using messaging, video consultation and live video streaming so you can target specific parent needs.
  • Educational content that is video based with step-by-step guides easily customized to a family's needs.
  • A platform of content embedded with professional development opportunities and portfolio creation.
  • Enterprise level security- HIPPA compliant.

The Parents

As a parent you know your baby best. But at times you want information for tough parenting questions.

  • 24/7 connected support on the go.
  • Customized for every baby and family's unique needs.
  • Video based with interactive step-by-step guides for breastfeeding, newborns and beyond.
  • A secure link with health professionals.

The Partners

Build and grow trusted relationships with families while also building your reputation with health professionals.

  • Make a bigger difference in families' lives. Use evidence-based research and best practice advice to build trust.
  • Personalize your approach. Connect to people in ways that speak to their unique circumstances.
  • Make every investment and effort go further. Build your reputation with health professionals and parents.


The Possibility: Redefining Global Health

Reimagining Global Health

Research shows that support provided in real time, 24/7 makes a true difference for parents to feel confident and able to help themselves towards wellness. The Mother Baby Project merges the latest research for health and wellbeing with innovative technology to leverage the power of human connections for families everywhere.

The Mother Baby Project was founded by an award-winning team of global health and technology experts to bridge the gap between traditional face-to-face support and information with a completely interactive, visually stunning experience.


Kathy Phelan


Kathy specializes in discovering and applying new technologies to improve productivity and effectiveness by using cloud technologies, wearables, and mobile devices. With a background PhD research in health public policy and holding a portfolio of international technology patents, Kathy is passionate about using new technologies to understand and explain complex concepts in health, science and medicine.

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Karina Ayers

RN, RM, IBCLC - Head of Maternal Child Health

Karina has over 20 years of clinical experience in midwifery, child health, breastfeeding and lactation. She is driven to solve daily frustrations and preventable challenges families face caring for babies and young children. Using technology enabled care, research and best practice in a creative framework her goal is to involve families directly in their care.


Shefik Bey

CEO, Asia Pacific

Leading digital innovator who has practiced and influenced the growth of User Experience (UX) in Australia and around the world for the past 20 years.

Proven track record delivering digital strategies that drive high profile clients to success, across a multitude of industry sectors.


Tony Kerr

Industrial Designer

An Engineer with over 25 years experience in diverse areas from designing aircraft parts to testing submarine communications systems, 3D printing, Electronics and CAD design.

An innovator with an eye on the rapidly changing fields of science and technology.



Professional Advisory:

Randee Bloom, RN, MBA, PhD

Jan Barger, RN, MA, IBCLC, FILCA

Barbara Osher, BSN, IBCLC

Carey Lindeman, Welcome Baby Care President, CEO

Shantha Bloemen, International Communication, Policy and Advocacy Consultant






Parent Advisory:

Gemma Dargue (mother of Macy and Freddy)

Amy Godfrey (mother of Mischa, Harry and Jimmy)