The Australian Breastfeeding Association is a nationwide, volunteer run organisation that supports new mothers while they breastfeed their newborns.

The organization celebrates its 50th year in 2014, and its stronger than ever with over 1100 volunteer breastfeeding counsellors operating in Australia.

It is for this reason that the Project Team approached the ABA to collaborate on the project. The ABA enthusiastically dedicated 15 breastfeeding counsellors to the project.

The counsellors each received logins to a Google account that allowed them connect with the mothers, make and receive video calls and advise the mothers in a more personal way. Their expertise and knowledge were invaluable to the project team.